Resources

Skura Corporation
Skura Corporation is a leading CRM solutions provider for the Life Sciences industry. We deliver and support professional consulting services and software products used by sales and marketing departments.

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Business Process
Well-defined business processes are the cornerstone of successful technical implementations. Technology automation enables a company to improve the effectiveness or efficiency of an existing business process. If the business process is not well-defined or clearly communicated, successful automation is difficult to achieve.

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OBIEE (Siebel Analytics)
The focus of most CRM systems is on efficiency and tracking. OBIEE Siebel Analytics allows you to be proactive, to react to market opportunities and threats quickly and easily, without adding additional sales efforts.

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Oracle Siebel Upgrade
An upgrade provides you with an improved integration framework, data security, workflow capabilities, and much more. The longer you wait, the more customizations and the more integration points you need. This translates into a more difficult and costly upgrade.

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State Compliance & Reporting Management (SCRM)
The focus of state compliance reporting has been to independently examine the four to five states and their immediate expenditure requirements by pharmaceutical sales reps. To obtain the full value from your SCRM implementation, you need to leverage the entire states’ expenditure data available in your SCRM system to boost effectiveness and internal added value.

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Creative Agency Partner Program (CAPP)
CAPP allows creative agencies and/or in-house creative departments to integrate creative ‘content’ on SFX Viewer™. There are two levels of partnerships available with Skura Corporation; Gold and Platinum. We designed each level to offer revenue generating opportunities for the creative agency. Both Gold and Platinum partnerships support the agency as they fulfill their client’s needs, differing based on the level of the agency's client involvement.

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SFX Viewer™
SFX Viewer is a Tablet PC detailing software solution recognized by industry analysts as the next generation solution for CLM. It facilitates the execution of CLM by enabling your sales force to leverage visual aids, reprints, physician surveys, formulary data to plan and deliver an optimal sales call.

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SFX Designer™
SFX Designer empowers your brands by enabling rich multimedia presentations to be created and maintained quickly and easily using tools and strategies already in place at creative agencies.

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SFX Analytics™
SFX Analytics drives the final phase of CLM. After sales has delivered messages and captured physician feedback for head office use, SFX Analytics compiles, analyzes, interprets and reports on this data.

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Closed-Loop Marketing
CLM is a strategy and business process that “closes the loop” between marketing, sales and physicians. CLM measures the results of marketing and sales campaigns by tracking and acting on the responses of targeted physicians.

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