Sales in Manufacturing is struggling without the right data and analysis of pre-Sales Calls, making it difficult to come into the face-to-face interaction with valuable content. The need to view hard metrics on each customer better demonstrates marketing ROI, and this is an important part of increasing win rates. Modern marketers in Manufacturing succeed in automating the Sales and Marketing process and work to enhance content for the Sales Call.
Identify the behavior of your top sales reps and duplicate that knowledge across your team. SKURA enables sales reps in Manufacturing to collaborate and share Sales Call data post-Sales Call. When a sales rep goes in for the Sales Call, they gather valuable information from the customer. Coming back with this data and analysis enables Marketing to execute stronger campaigns that are shared with all sales reps.
Stay competitive in the Manufacturing industry by constantly adapting to customer demands. Increase commoditization, decrease resources and work within a competitive landscape where sales enablement will take you to the next level of customer engagement. Best-in-Class manufacturing companies treat their Sales and Marketing departments like they treat their manufacturing lines - demanding more accountability, more sales enablement KPI's and less waste.