Another Major Life Sciences Company Awards Skura Corporation
a Global Contract for SFX™ Closed-Loop Marketing (CLM) Software
January 23, 2008
Princeton, NJ
Skura SFX Tablet PC detailing software for CLM will enable a game changing sales and marketing strategy to deal with increasingly intense competition and add more value to detailing visits.
Princeton, New Jersey, January 23rd, 2008, Skura Corporation, the leader in next generation software for CLM, is proud to announce the signing of another Top Tier Life Sciences customer to a Global contract for the SFX™ suite of products. “We were selected by this major Life Sciences company because the SFX Suite was evaluated as the only CLM software capable of executing a strategy to change traditional detailing calls into more effective educational and consultative interactions with physicians,” said Jeff Wessinger, President of the Skura Products Division.
“They selected Skura because the SFX Suite allows creative content agencies the freedom and flexibility to create extremely compelling multimedia content that enables them to deliver more powerful and relevant presentations in context with market requirements. This was a very important attribute that this client’s creative agencies were looking for and found unique to Skura” Wessinger added.
“This contract, along with a global contract signed with Boehringer Ingelheim in November 2007, demonstrates the confidence in Skura’s global resources and its ability to deliver easy to use best-of-breed CLM on time and on budget” said Chris Skura, Founder and CEO of Skura Corporation. “Skura is rapidly earning a reputation for delivering high value solutions for CLM and is pleased to contribute as a partner on new and innovative sales and marketing strategies to improve revenue growth.”
Skura SFX Tablet PC detailing and CLM are recognized by industry analysts as the next generation solution to cope with rapidly changing market conditions by adding much more value for a physician on a detailing visit. Visits are more focused, deliver relevant creative content in a very engaging format, and capture physician feedback for HO analysis, which results in a long-term and sustained ROI.
About Skura:
Founded in 1996, Skura has grown into an international company with satisfied customers in 22 countries. Life Science manufacturers have benefited from Skura's unique value proposition as a provider of full CRM consulting services and market leading innovative software solutions for Closed-Loop Marketing (CLM) and Tablet PC detailing.
Skura Corporation is recognized for its expertise in helping Life Science customers maximize their investments in Oracle Customer Relationship Management (CRM) technology by enhancing the investments already made. Using best-in-class applications from Oracle, Siebel, Siperian, Microsoft, and SFX, Skura has been delivering quality solutions that increase sales, marketing, and medical effectiveness and efficiency for a decade.
As a recognized leader of software solutions and services, Skura continues to earn an envied reputation in process design, as well as technical development and support of Oracle technologies.
For more information on Skura Corporation and CLM solutions, please visit www.skura.com.
Mike Evans
(905) 813 2040 ext 249
mevans@skura.com