When: March 25, 2008

Where: Mississaug, Ontario and Pleasanton, California

Leading Companies Integrate Closed-Loop Marketing (CLM) and Customer Relationship Management (CRM) Solutions to Maximize Sales Efficiency

Mississauga, Ontario and Pleasanton, CA – March 25, 2008 –  Skura Corporation, the leader in next generation software for CLM, and Verticals onDemand, the emerging market leader in Pharma CRM, today announced that they have joined forces to offer the Life Sciences industry the most streamlined CRM/CLM solution available on the market. The joint solution is offered via the Software-as-a-Service (SaaS) model, giving joint customers breakthrough ease of use, tremendous flexibility, and unbeatable cost effectiveness.

“Verticals onDemand’s current market success proves that the SaaS model is rapidly gaining traction for CRM in today’s Life Sciences industry,” says Jeff Wessinger, President of Skura’s Products division. “This partnership marks the first time that Life Sciences companies can deploy a completely integrated CRM/CLM solution without acquiring, installing, upgrading, or maintaining a single server.”

The Skura SFX™ Suite has already been chosen by some of the world’s leading pharmaceutical companies as they strive to improve the effectiveness of their sales forces. Unfortunately, these customers are currently limited by the inflexibility of their legacy client/server CRM platforms. Through this partnership with Verticals onDemand, Skura customers can now take full advantage of the flexibility of the SaaS model.

“Skura has the momentum in the CLM space, delivering its next generation application to several of the world’s largest Pharmaceutical companies in the last 12 months” declared Matt Wallach, Vice President of Sales & Marketing at Verticals onDemand. “There is no overlap between our two systems, meaning our joint customers will pay for only what they need and it will always be clear how to approach an implementation.”

“As global Life Sciences companies continue to transform their sales and marketing capabilities, the tight integration of CLM and CRM solutions is a must,” explained Dale Hagemeyer, Research Vice President, Manufacturing-Life Sciences and Consumer Goods, Gartner Inc.

About Skura:

Founded in 1996, Skura has grown into an international company with satisfied customers in 22 countries.  Life Science manufacturers have benefited from Skura's unique value proposition as a provider of full CRM consulting services and market leading innovative software solutions for Closed-Loop Marketing (CLM) and Tablet PC detailing.

Skura Corporation is recognized for its expertise in helping Life Science customers maximize their investments in Customer Relationship Management (CRM) technology by enhancing the investments already made. Using best-in-class applications from Verticals onDemand, Oracle, Siebel, Siperian, Microsoft, and SFX, Skura has been delivering quality solutions that increase sales, marketing, and medical effectiveness and efficiency for a decade.

As a recognized leader of software solutions and services, Skura continues to earn an envied reputation in process design, as well as technical development and support of Oracle technologies. For more information, visit www.skura.com.

About Verticals onDemand:

Verticals onDemand leverages the Salesforce platform to deliver onDemand customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and Software-as-a-Service (SaaS) operations savvy with the Force.com platform, the world’s first multitenant, on-demand platform. With an initial focus on the Life Sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience. 

Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information, visit www.verticalsondemand.com.

For more information contact:

Media Contact                                  Verticals onDemand, Inc. Lisa Barbadora 610 420 3413   pr@verticalsondemand.com

Media Contact Skura Corporation Mike Evans 905 813 2040 ext 249 mevans@skura.com