When: April 1, 2008

Where: Mississauga, Ontario

Vendors selected in the “Cool Vendor” report are innovative, impactful, and intriguing!

Mississauga, Ontario. April 1st, 2008 – Skura Corporation, the leader in next generation software for Closed-Loop Marketing (CLM) in the Life Sciences industry has been included in the list of "Cool Vendors" in the Cool Vendors in Life Sciences 2008 report, authored by Dale Hagemeyer, March 12th, 2008, published by Gartner, Inc.

Skura’s innovative Channel Mix Optimization™ (CMO) solution compliments our CLM suite of software. “CMO predicts the best combination of sampling, events, physician visits, as well as the message that will have the greatest impact at the physician level,” said Jeff Wessinger, President, Skura Products.

“Skura has always strived to ensure that we offer our clients the most innovative solutions that will positively impact sales force effectiveness and the ROI on CLM.”  “As a key module of our SFX Analytics™ Suite, CMO brings an unrivaled level and dimension of predictive modeling insight into the effectiveness of channels used. Integrated with Skura’s next generation CLM solution, CMO predicts which sales and marketing channels should be targeted to optimize physician prescribing behavior.” added Wessinger. 

For more information on the Gartner Cool Vendor report, visit the cool vendor analysis compliments of Skura Corporation.

About Skura:

Skura Corporation is recognized for its expertise in helping its Life Science customers maximize their investments in Customer Relationship Management (CRM) technology by enhancing the investments already made. Using best-in-class applications from Oracle, Siebel, Siperian, Microsoft, and SFX, Skura has been delivering quality solutions for more than a decade that increase sales, marketing, and medical effectiveness and efficiency.

Founded in 1996, Skura has grown into an international company with satisfied customers in 22 countries. Over 50 leading Life Science manufacturers have benefited from Skura's unique value proposition as a provider of full CRM consulting services and market leading innovative software solutions for Closed-Loop Marketing and Tablet PC detailing.

As a recognized leader of software solutions and services, Skura continues to earn an envied reputation in process design, as well as technical development and support of Oracle technologies.

For more information, visit www.skura.com.

Media Contact Skura Corporation Mike Evans 905 813 2040 ext 249 mevans@skura.com

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new, and innovative vendors, products, and services.

Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; impactful, have, or will have a business impact (not just technology for the sake of technology); intriguing, and have caught Gartner's interest or curiosity in approximately the past six months.