When: Oct 23 and 24, 2008

Where:Boston, Massachusetts


Workshop

Jeff Wessinger, President, Skura Corporation, Products Division, will lead the Skura workshop team at eyeforpharma’s eCommunication & Online Marketing conference Oct 23 and 24 2008 Boston, Mass.

The goal of Closed-Loop Marketing (CLM) is to explore, explain, and influence physician decision-making. Despite hundreds of studies on the efficacy of certain drugs, little effort focuses on exploring the physician’s decision in making a specific drug choice.

In the first half of the workshop, discussions center on the adoption of a CLM solution to enhance the execution of key brand management and sales management activities in today’s rapidly evolving hyper-competitive market.

In the second half, “Channel Mix Optimization (CMO)”, listed in Gartner’s Cool Vendor report March 2008, will be demonstrated. This discussion will focus on how to capture the data required for better understanding of the performance of sales/marketing channels.

Participants in this workshop will leave with:

• An understanding of the strategic, tactical, and financial impact on brand revenue performance that CLM offers.
  
  
• An awareness of how managing customers differs from managing products – through functional activities and performance metrics.
  
  
• An explanation of the features, advantages, and benefits of CLM in managing customers and competing in a hyper-competitive therapeutic category.
  
  
• How CMO uses the most sophisticated predictive modeling and machine learning technologies to predict the most effective promotional channels.
  
  

For more details about the CLM workshop click HERE.

For more information on the conference, click HERE.

To register

Please visit us at booth number 9

About Skura:

Founded in 1996, Skura has grown into an international company with satisfied customers in 22 countries. Over 50 leading Life Science manufacturers have benefited from Skura's unique value proposition as a provider of full CRM consulting services and market leading innovative software solutions for Closed-Loop Marketing (CLM) and Tablet PC detailing.

Skura Corporation is recognized for its expertise in helping Life Science customers maximize their investments in Oracle Customer Relationship Management (CRM) technology by enhancing the investments already made. Using best-in-class applications from Oracle, Siebel, Siperian, Microsoft, and SFX, Skura has been delivering quality solutions that increase sales, marketing, and medical effectiveness and efficiency for a decade.

As a recognized leader of software solutions and services, Skura continues to earn an envied reputation in process design, as well as technical development and support of Oracle technologies.

For more information contact:

Mike Evans
(905) 813 2040 ext 249

mevans@skura.com

ABOUT EYEFORPHARMA:

eyeforpharma is a major pharmaceutical business strategy information provider with a highly reputable and global presence in the pharmaceutical industry. It is renowned for producing conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. Furthermore, we provide business intelligence and analysis online at www.eyeforpharma.com

Through sustainable partnerships with leading brands, such as SCRIP and European Pharmaceutical Executive, we also produce supplements and thought leadership pieces for key publications globally. In addition, we have recently begun to produce mini reports on related areas within Pharma Sales and Marketing that are distributed in Europe, USA, and the Far East.