Oakville, Ontario—June 15, 2009 Skura Corporation today announced that Boehringer Ingelheim (Canada) Ltd./Ltée has switched to Skura SFX® for its digital tablet detailing solution. The sales force has been using the solution since April 2009. The SFX Suite—already installed on more than 20,000 tablet PCs worldwide—has allowed Boehringer to improve the effectiveness of both marketing and sales by unlocking promotional content from a previously proprietary format which has allowed them to deliver more content to their customers.

“We switched to the SFX Platform to bring the highest-quality experience to our customers and sales teams,” said Gerard Gregory, Director of Marketing for Boehringer Ingelheim (Canada) Ltd.. “SFX technology allows us to work with multiple agencies and deliver literally thousands of pieces of digital content, from Adobe® Flash® and .pdf reprints to exclusive storyboard layouts in the most ubiquitous and easy-to-use format available today.”

“We are excited to have Boehringer Canada make the move to SFX. This is strong validation that an open CLM platform leveraging existing content and systems is what the industry needs now,” said Chris Skura, CEO Skura Corporation. “It’s one more example of why Skura is where content meets customer.”

     
About Skura: 

Founded in 1996, Skura has grown into an international company with satisfied customers around the globe. Headquartered in Oakville, Ontario, Skura also has offices in the US and Europe. 

Skura clients have benefited from our unique value proposition as a provider of Closed-Loop Marketing (CLM) solutions in the Life Sciences Industry.  As a recognized leader of software products and services, like the SFX™ Suite  Skura continues to earn an envied reputation within this industry as a recognized leader of innovative and award winning sales and marketing solutions. 

For additional information, call 1.866.722.2040, or visit www.Skura.com