Oakville, Ontario, August 24, 2009: In a recent article in Zillion, a business magazine for international enterprises, Skura Corporation President, Jeff Wessinger, explained the technology behind the SFX Suite™ software. The Skura product uses mathematical algorithms to allow life sciences and pharmaceutical marketing managers to apply what they learn from customers in actual practice. Said Mr. Wessinger, “…it’s not just about capturing data, it’s about providing predictive enablers.”

The SFX Suite™ software has the ability to provide customized e-detailing messages based on Physician and representative feedback on marketing messages. The messages can be analyzed and adjusted for improved results on the next detailing visit. Predictive modeling technology is the key component used at the analysis stage to guide brand managers on what messages will have the best results.

Said Mr. Wessinger, “It’s this level of detail that helps pharmaceutical and life sciences companies to put effective presentation materials together. That’s why we say the SFX Suite is where content meets customer.”

For full story, please read Providing An Easier Way To Sell

     
About Skura: 

Founded in 1996, Skura has grown into an international company with satisfied customers around the globe. Headquartered in Oakville, Ontario, Skura also has offices in the US and Europe. 

Skura clients have benefited from our unique value proposition as a provider of Closed-Loop Marketing (CLM) solutions in the Life Sciences Industry.  As a recognized leader of software products and services, like the SFX™ Suite  Skura continues to earn an envied reputation within this industry as a recognized leader of innovative and award winning sales and marketing solutions. 

For additional information, call 1.866.722.2040, or visit www.Skura.com