SFX Analytics™
Why use SFX Analytics?
SFX Analytics drives the final phase of CLM. After sales has delivered messages and captured physician feedback for head
office use, SFX Analytics compiles, analyzes, interprets and reports on this data. The results guide marketing departments
by making recommendations aimed to improve the effectiveness of future messaging and channel specific campaigns.
SFX Analytics provides a detailed and super-intelligent view into key information captured by your CLM solution. Crucial
insight on data is provided from standard quantitative charts and graphs of messages used by Sales Reps to the statistical
analysis of marketing campaign effectiveness using advanced predictive modeling.
Under the umbrella of SFX Analytics is a set of three comprehensive reporting tools for accurate and in-depth analysis of
data received from the sales force and other physician-facing channels. Through these tools, marketing departments can
measure the success patterns of which marketing messages and channels have the most positive impact on
prescribing behavior.
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SFX Standard Reporting
SFX Standard Reporting is a set of dashboard reports that measures
the enterprise is using its CLM application.
These reports are designed to answer questions such as:
- How well is my CLM tool being adopted by the sales force?
- Which electronic assets are being used the most?
- How many assets are being used in most calls and what is the
duration of those calls?
Features
- Available for all popular dashboard reporting platforms.
- Inlcudes ETLs, star schemas, data model metadata.
- Report definitions integrate into existing enterprise applications.
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SFX Channel Mix Optimization (CMO)
SFX CMO is the first solution in the pharmaceutical industry that informs marketers which promotional channel is having the highest impact on the selected performance measure, typically market share, from period to period. Data is processed through the best performing predictive algorithm to rank the effectiveness of both the promotional channels used and all other factors included in the predictive modeling process. The end result is a view on how effective each channel will be in the future. This can be viewed from a
high level overview, down to individual physicians within the channel.
Features
- Collaboration based approach; client portal provides transparency to analysis and input into modeling choices
- On premise or subscription based service
- Individual data feed provided to each client per period
Vital information just a few clicks away:
- Informs marketers which promotional channels will be the most successful
- Improves KPIs by more effectively analyzing the relationship between promotional data and sales data
- Pinpoints message feedback and results to predict the next or future most effective message for a specific segment
SFX RepCoach
SFX RepCoach is the first software solution for Life Sciences companies that enables “context driven” Tablet PC detailing for physicians. Leveraging the "predictive data" produced by SFX CMO, SFX RepCoach delivers optimal physician messaging recommendations. This results in better planning and execution of sales and marketing campaigns.
SFX CMO analyzes the rich promotional data sets collected by the SFX Viewer, and predicts the most successful sales strategy to achieve the desired results. SFX RepCoach then transforms these predictions into actionable suggestions that can be easily executed by the sales rep.
FX RepCoach is a unique and key component of the SFX Suite of CLM software which makes the SFX Suite the only complete CLM solution. Analysts and the industry recognize the SFX Suite as “next generation” CLM.
Who should use SFX Analytics?
Sales
- Provides all the benefits of physician level prescription data while adhering to and complying with AMA privacy legislation
- Easily identifies top performing segments/territories at a regional and national level
- Tracks results of the most effective past messages to improve the effectiveness of future presentation delivery
- Sales representatives have the confidence that SFX RepCoach recommended messages are supported by intelligent analysis of
historical data
Marketing
- Improves marketing spend effectiveness by predicting which campaigns will be the most effective
- Offers real-time physician/market feedback allowing better management of key contacts
- Quickly and accurately tracks trends and message effectiveness at a physician and national basis
- Enhances sales and brand management results by adding their personal knowledge and experience to the recorded field data
Features
- Displays relevant and critical real-time data through multiple, easy to read dashboards
- Communicates campaign effectiveness in a easy to read format
- Automatically adds recommended messages to the sales representatives’ detail arsenal
- Provides authorized personnel the capability to override system generated recommended messages
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