SFX Designer™
What is SFX Designer?
SFX Designer empowers your brands by enabling rich multimedia presentations to be created and maintained quickly and easily using tools and strategies already in place at creative agencies. Interactive content, reprints, and CRM data are seamlessly fused together forming a cohesive marketing experience which increases face time, brand retention, and overall physician interest. With SFX Designer, the only limitation is imagination.
Time to Market (TTM) and Total Cost of Ownership (TCO) are both greatly decreased with SFX Designer’s easy-to-use
interface and tight integration with top-tier multimedia creative tools like Adobe Flash and other creative content developer tools. Close the loop by easily integrating message sequence, duration, and response data collected by
the SFX ViewerTM application into CRM applications for future predictive analysis using SFX AnalyticsTM to maximize message impact.
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SFX Designer is used to:
- Increase face time with physicians by creating compelling, captivating Tablet PC Details using high-quality multimedia content like Flash, images, movies, and audio into interactive SFX Viewer presentations
- Configure personalized presentations via customer segmentation using real-time CRM data to provide custom-tailored experiences for each physician segment
- Easily refine existing presentations based on collected feedback to maintain current, relevant, effective marketing messages
- Quickly create reprints integrated directly into SFX Viewer presentations that support hotspots, zooming, and data navigation using pre-existing PDF documents
- Decrease time to market by creating presentation templates to eliminate the need to reconfigure common configuration tasks
- Author clear and concise pre-call screens to help sales reps perform critical pre-call planning and analysis
- Seamlessly integrate interactive media content with CRM data, creating powerful content from real-time data ensuring fully customizable content that is always up to date
Features
- Full integration into top-tier interactive “creative” development platforms
- Full integration into industry-standard CRM/SFA systems
- What-You-See-Is-What-You-Get (WYSIWYG) development environment for easy authoring of presentations
- Content can be packaged and previewed directly in the SFX Designer application or by SFX
Viewer clients
- Quickly design queries to read and write data to/from hosting CRM/SFA systems
- Implement existing pre-call processes as easy-to-use SFX Pre-Call configurations
- Author complex segmentation rules to ensure appropriate content is delivered to selected
targets automatically
Benefits
- Allows creative agencies to develop content flexibly and easily
- Provides virtually no limitations for content development
- Reduces TTM by easy integration with media content, as well as CRM/SFA systems
- User friendly environment reduces TCO
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