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SFX Suite

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SFX Viewer™

What is SFX Viewer?

SFX Viewer is a Tablet PC detailing software solution recognized by industry analysts as the next generation solution for CLM. It facilitates the execution of CLM by enabling your sales force to leverage visual aids, reprints, physician surveys, formulary data to plan and deliver an optimal sales call. All materials and information accessed during the call are automatically recorded and relayed back to your head office CRM systems. This both optimizes sales force productivity by automating the call reporting process and ensures marketing compliance on all customer interactions. SFX Viewer reinforces that CLM technology is about delivering long-term value to physicians by enhancing the rep – customer relationship. It is our combination of patented technologies that allows SFX Viewer customers to capture more detail about interactions, concurrently measure the success patterns of these interactions, and deliver recommendations back to the reps based on statistically measured success.

Features

• Present and track dynamic visual aids, surveys, clinical reprints and KOL videos
• Perform individual and group physician calls in hospital and clinic settings
• Supports specific, targeted precall dashboards for multiple sales forces within an organization
• Capture changes in audience in group call settings accurately and discreetly
• Present dynamic content based on multiple levels of target segmentation information
• Quickly disseminate incremental content updates to presentations.

Why use SFX Viewer?

Sales Increases rep-physician face time to deliver optimized and customized marketing messages Reduces the administrative burden of entering call detail information by automatically recording call details at the time of the callMarketing
Marketing Match specific customer opportunities with most appropriate products and messages. Develop consistent and compliant brand messages across all selling channels Gain immediate insight into physician behavior Quickly adjust and distribute new marketing material to the sales force Effectively leverage your sales force knowledge to adjust marketing tactics Drive strategic message follow up through multiple channels Capture rich market message exposure and response information
Market Research and Business Intelligence Determine the optimal message that will increase prescriptions rates Refine physician segmentation more efficiently Recommend new sales and marketing strategies Measure promotional response at the market message level Capture primary market research information in real-time using your sales force Drive adjustments to marketing tactics based on real-time market insights Leverage internal sales knowledge to supplement existing external market research

Corporate

• Improve ROI on sales force investment
• Strengthen relationships with key physicians
• Optimize Sales and Marketing collaboration effectiveness
• Reduce costs associated with printing, administrative, and distribution
• Analyze and leverage new data to improve overall sales and marketing effectiveness