CLM Overview

Closed Loop Marketing is a strategy and business process that “closes the loop” between marketing, sales and physicians. Closed Loop Marketing measures the results of marketing and sales campaigns by tracking and acting on the responses of targeted physicians.

Simply put, physician “feedback” on marketing messages delivered by the sales force can be analyzed and subsequent messages adjusted for improved results on the next detailing visit. Predictive modeling technology is the key component used at the analysis stage to guide brand managers on what messages will have the best results.